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About Heat On The Street

Thanks for visiting Heat On The Street. This is a resource, community, and blog for new and working musicians. Created by Todd McCarty, the former GM of Fearless Records and Sony Music VP of Sales. Heat On The Street will teach you how to build and maintain success in the music business. I believe musicians should have more resources, more happiness, and the financial rewards to sustain a long career. Furthermore, musicians should be able to support a family and live a lifestyle that defies the “poor artist” image.

What Can I Do Here?

  • Read blog posts and get tons of step by step advice and actionable tips.
  • Submit a track for my Discover & Uncover Spotify playlist SUBMIT and get exposure! If it doesn’t fit that playlist, I have others it might fit.
  • The banners on the right side offer free downloadable PDFs, infographics, and cheatsheets.
  • Join the email list to get alerts when new posts go up.  When you subscribe to the newsletter, you automatically get new infographics, PDF’s, and other freebies.
  • Follow me on Facebook, Twitter, or Instagram.

About Me

I’m Todd McCarty. My home base is in Los Angeles, but i’m currently living in Japan for the next couple years. I’m passionate about music, baseball (Go Nats!), education, history, and traveling to new places with my wife and daughter. I left my salary record label jobs so that my family could enjoy Japanese culture and I could build a consultant business and educate a large audience of musicians from wherever I may be in the world. I’ve served musicians and fans my entire career. I still consult for record labels and independent musicians getting placement for music on Spotify, Apple, and Amazon.

Previously I was General Manager for Fearless Records where I worked for 13 years (2002 – 2015) helping artists like Portugal. The Man, I Prevail, Motionless In White, Mayday Parade, Pierce The Veil, The Maine, and Plain White T’s create heat on the street. I was awarded 1 Multi-Platinum single, 3 Platinum singles, 4 Gold Albums, and many Gold singles for RIAA certified sales achievements.  In 2016 & 2017 I was at Sony Music as Senior Vice President of Sales for the Century Media Family.

Consequently I‘ve also been in your shoes.  I was a working musician, tour manager, released my own albums as an unsigned artist, and booked and promoted national tours. Therefore always feel free to ask questions. Contact me and I’ll do my best to reply to all inquiries.  

What does “heat on the street” mean ?

It’s an expression I picked up along the way that refers to an artist creating an organic fan base. Ideally “heat on the street” happens prior to engaging in mainstream promotion (like radio, TV, movies, brand partnerships, etc.). Having “heat on the street” is the ultimate sign that things are about to get exciting.  It means there is a groundswell of word of mouth buzz happening that nobody can deny. When you have it, it’s time to double down on promotion. Heat on the street has been my north star every time things get challenging in artist development, and I hope the concept serves my readers well.