Pre Save Spotify Campaigns – What Are They And How To Do Them
Pre Save Spotify campaigns are a strategy used by artists and record labels to notify fans of an artist’s new music as it is released on Spotify. At first, you might think “pre save” is something that Spotify is directly offering. This is not an official Spotify feature – It’s a creative use of Spotify’s algorithm by record labels and digital marketers. Apple Music also has “pre-add” which functions the same as Spotify “pre save”.
How Pre Save Spotify Campaigns Work
- Before releasing new music, direct your fans to pre save your track so that they are notified on release day when it is available in their Spotify library. You can utilize a Pre-save widget to accomplish this (more on this below).
- When your new music becomes available your pre-save widget will let Spotify know to automatically put the new release into “Your Library”.
- Options for creating these campaigns range from a manual call to action to a sophisticated campaign on a website.
- Pre save Spotify campaigns work best when implemented many weeks before a new release.
The term “pre save” on Spotify gained popularity in 2017. Release Radar is a feature that serves users new music from artists a user follows. And this feature was there long before “pre save” and serves a similar function. Release Radar is an algorithm generated playlist. Every user on Spotify has their own unique Release Radar, Discover Weekly, and Your Daily Mix playlists. Based on what users listen to, save, add, share, heart or follow, Spotify automatically delivers these automated playlists.
Automated Pre Save Spotify Campaigns
Savvy third party companies and record labels have put pre save campaigns into heavy use. It’s a proven way to ensure an artist’s Spotify followers show up on release week. Pre saving is the new pre-order. Here’s an example of how a slick 3rd party promotion works.
Automated campaigns are mostly being used by major labels and indies that have kept up with best practices. Universal, Sony, and Warner all have their own native platforms for “pre save”. FeatureFM offers pre save campaigns with their SmartLink widget as well of a suite of fanbuilding tools. Metablocks and ToneDen are other nice options for pre-save widgets.
Fancier campaigns mine email addresses from fans using gate forms. “Gates” are landing pages, like the one above, that quickly and efficiently collect your data. Gates and widgets tap into Spotify’s API and deliver content into a user’s library as long as the user gives consent. Getting permission is the key to a “pre save” campaign. Some gates have the ability to deliver incentive downloads to fans. Finally, these custom campaigns also provide artists and labels with analytics and a way to keep in touch with email collection.
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A simple widget option is a great choice for those just getting started with Spotify “pre save” campaigns. Place pre save widgets in various high traffic areas on your social media profiles, website, or link from just about anywhere on the web. Here are some examples using Feature FM’s SmartLink widget builder. Customize your widget with easy-to-use options and backend analytics. Furthermore, a widget is cheaper than a customized campaign because it doesn’t require graphic design and building a custom website.
Countdowns Work Great!
Furthermore, use a countdown strategy in the week leading up to the single or album release. A post with the call to action “3 days until the release of (Song Title). Follow on Spotify to pre save our upcoming album”. Send a clear message to your fans by repeating this call to action daily in the 3 days leading up to release.
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Spotify pre save campaigns are starting to become the new “pre-order”. Every artist who has an album or a single coming out soon needs to put this into practice. Looking forward to your comments and creative uses of pre saving.